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Cross Tabulation is one of the most used forms of presenting survey analysis evaluation tables.  In short, cross tabulation is a contingency table that has statistical data presented usually in reference to a business or product.  Cross tabulation is an important process throughout the business world.

Multi-billion dollar companies rely on cross tabulation every day in order to determine which kinds of people use their products and how to effectively advertise their product around those groups of people.  For example, if you were selling a certain type of perfume and you wanted to see what type of women generally buy your perfume, through cross tabulation you can easily analyze what specific age group of women buy that perfume, how often they buy it, and how satisfied they are with the product.  With this information in the hands of the business professionals at work, they can now make a conclusion of what type of advertising will be most affective to that particular group of people.

Cross Tabulation charts are easy to read as well.  With the computer programs available today, it has never been easier to review and filter statistical information.  The filter makes it much simpler for a single user trying to examine a cross tabulation chart.  The filter option allows you to review only the information you find relevant at the time.  If you are more concerned with the gender of the persons buying your product rather than the age group than with the filter option you can block out all the excess information about age statistics in order to make the chart easier to read.  This way you can gather every type of information about the person you survey and then after words you can decide what is relevant and what isn’t.

In business today, whether it’s a large or small business, surveying information will always be helpful in the hands of the business owner.  And with cross tabulation, the surveying process has never been easier.